Big news for 2027: Master Show is coming to Ferrara Expo
An important choice that marks a new chapter for the event and opens up new opportunities for growth, visibility and hospitality.
Ferrara Expo is a strategic venue, larger and more functional, ideal for hosting a leading event dedicated to the world of professional grooming.
Master Show 2027 will therefore be a special edition, marked by innovation, evolution and new energy, while keeping intact the identity and quality that have always distinguished the event.
THE GROOMING EVENT
What is Master Show?
MASTER SHOW is much more than just a grooming event.
It is an immersive experience that combines training, competition and networking, giving industry professionals the opportunity to grow, innovate and build a valuable network of contacts.
SEMINARS
The Master Show Seminars are the educational heart of the event. Two intense days with over 16 hours of training, led by internationally renowned speakers. Each session is designed to provide advanced techniques, practical tips and inspiration, with live demonstrations and a final certificate of attendance. A unique opportunity to grow professionally and enrich your skills in the world of grooming.
CHAMPIONSHIPS
The Master Show International Grooming Championship is the stage where talent, technique and passion meet. Recognized by the E.G.A., it welcomes competitors from all over the world, divided into various official and unofficial classes, including Stripping, Spaniel & Setter, Poodles, Asian Style and many more. Each competition is a burst of adrenaline and creativity, culminating in the prestigious Best in Show title, the most coveted award.
TRADE SHOW
The Master Show Trade Show is the meeting point to discover the latest news in professional grooming. With over 45 exhibitors, it offers cutting-edge equipment, innovative cosmetics and essential accessories, as well as exclusive discounts reserved for participants. An unmissable opportunity to keep up with trends and find the best solutions for your work: a must-attend meeting point for professionals who want to stay up to date.
EVENTS
The Master Show Events are the most convivial and celebratory side of the show. From the Gala Dinner, with the Stars Grooming Awards ceremony, to networking meetings among colleagues, trainers and exhibitors, every moment is designed to bring the grooming community together in an atmosphere of celebration and sharing. Unique occasions to build connections, celebrate successes and experience the special energy of Master Show together.
Why come to Master Show?
Recognized as the leading industry event in the country, MASTER SHOW is the unmissable event for everyone who wants to make grooming their profession.
Our audience is diverse and includes:
EXPERIENCED GROOMERS
For them it is an opportunity to perfect their skills, take part in contests and competitions, measure themselves against the best professionals in the industry and discover advanced techniques that will help them keep a competitive edge in a constantly evolving field.
GROOMERS IN TRAINING
Attending MASTER SHOW is a unique opportunity to learn from the best, acquire new practical skills and accelerate your path toward a successful career in professional grooming.
BREEDERS
It offers a distinctive way to learn advanced grooming techniques, improve the grooming of their dogs and ensure the best possible well-being and presentation of their animals.
STUDENTS
MASTER SHOW is an extraordinary opportunity to learn from live demonstrations, acquire practical skills and be inspired by professionals, laying the foundations for a future career in grooming
INSTRUCTORS
it is the opportunity to stay up to date on the latest techniques and trends in the industry, enriching their teaching methods and offering their students cutting-edge training.
ENTHUSIASTS
MASTER SHOW is the perfect event to immerse yourself in the world of professional grooming, discover new techniques and products, and deepen your passion through high-level demonstrations and seminars.
Registration is open!
How it is organized
At MASTER SHOW 2027, in collaboration with the EGA (European Grooming Association), we will have the honor of hosting the International Grooming Championship, a unique opportunity to compete with the best professionals at an international level. A stimulating challenge that will help you grow professionally and reach new goals.
Beyond our educational mission, we place great value on the social side of the event, creating new connections within the grooming community.
The MASTER SHOW program includes a rich selection of seminars and teaching demonstrations, designed to challenge you and help you push past your limits. Through live demonstrations, you can refine your techniques and gain more confidence in your work.
At MASTER SHOW you will meet other industry professionals, share experiences, exchange ideas and build a valuable network for your professional future.
MASTER SHOW is a prestigious event that provides an exceptional platform for learning, sharing experiences and professional growth in the world of grooming, combining technique, creativity and passion.
The MASTER SHOW GROOMING event has chosen to rely on the veterinary clinic of Dr. CRISTINA SALERNO to guarantee 24-hour on-call veterinary assistance throughout the entire event. This choice is based on the clinic’s recognized professional expertise, which gives us the security of being able to count on a high-quality veterinary care service.
For any veterinary needs during the MASTER SHOW, you can contact the veterinary clinic at the following details:
Veterinary Clinic of Dr. CRISTINA SALERNO:
Piazza Partecipanza, 6 – 40066 Pieve di Cento (BOLOGNA), Italy
Phone: 0039 338 6458988
Do you want to take part in Master Show as a competitor, attend the seminars or visit the Trade Show?
REGISTER NOW
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